Our Blog

The latest news and views from the SWA
1st April 2024
Roles with a taste for the finer things

Luxury brand management – find your role in the whisky industry You can’t deny that whisky oozes glamour and class. For many, it’s one of life’s little luxuries and as an industry, it’s another opportunity to flex your luxury brand management muscles. With a rich and renowned history, Scotch whisky is a symbol of craft […]

5th March 2024
Demystifying careers in whisky

I recorded my first video explaining all about careers in Scotch Whisky. In the video I  let you know a little of some of the key points about the industry and hopefully let you know some of the jobs that you might not necessarily think about. You can watch it here.

16th January 2024
Whisky Jobs  

What is a “whisky job”? Well, the more that I welcome new vacancies on to the Spirited Careers site, the more I realise that a “whisky job” is almost anything! The latest Scotch Whisky Economic Impact Report tells us that the Scotch Whisky industry supports over 66,000 jobs in the UK, 41,000 of them being […]

29th November 2023
Myth Busting Diversity and Inclusion

Have you heard any of these? DE&I is just about gender and race. DE&I is about exclusivity rather than inclusivity. DE&I is for HR, not a shared effort. DE&I is only about meeting quotas and ticking boxes. DE&I lowers standards (i.e. hiring less qualified candidates). There are not enough qualified diverse candidates. There are a lot of […]

17th October 2023
Top tips for selling your transferable skills!

The Scotch Whisky industry supports many different jobs, actually far more than you might initially imagine.  As you can see from our careers map, you can work in marketing, tourism, production, engineering, health and safety… You could be responsible for the people, the planet and the prosperity of this iconic product and industry. But what […]

7th September 2023
Midlife career change and relocation for work

Many people are choosing to make significant life changes whilst in pursuit of the next step in their career. For some that might mean reducing their hours or starting a new business, or even reskilling entirely. For others, a geographical move, coupled with being welcomed into an iconic industry, is the key driver. For our […]

23rd August 2023
Career change at 40: Making a career change at midlife

In the first part of our career changers mini-series, we focus on midlife career changes, those people in their 40s who would like to make changes in their lives. We will debunk the myth that career changes are only for the “young”, demonstrating that it's possible to switch careers at any stage of life and […]

The Scotch Whisky Association

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