Tag: top tips

The latest news and views from the SWA
8 April 2026
Crafting a Career in Scotch Whisky: Matthew Farmer's Story

Read Matthew Farmer's career story.

16 February 2026
The Skills You Build In Sales

Sales jobs seem to be having a moment. Is this a route you might be interested in?

19 January 2026
Inside Scotch Whisky Careers: Authentic Voices & Human Journeys

When I spoke to Nicola McRedmond, I asked her to describe working in the Scotch Whisky industry in just three words, she replied: “Human. Brave. Authentic.” I don’t think she could have chosen more apt words. Nicola is the Founder of DrinkAbility, a recruitment and coaching business she launched in 2017 after spending 20 years working […]

13 January 2025
Workforce Development in the Highlands

Towards the end of last year, I was invited by Developing the Young Workforce (DYW) to participate in some schools engagement work in the Elgin, Moray area. Many Scotch Whisky Association (SWA) members across Scotland engage with DYW, assisting with initiatives to make it easier for employers to connect with students and prospective employees and […]

29 November 2023
Myth Busting Diversity and Inclusion

Have you heard any of these? DE&I is just about gender and race. DE&I is about exclusivity rather than inclusivity. DE&I is for HR, not a shared effort. DE&I is only about meeting quotas and ticking boxes. DE&I lowers standards (i.e. hiring less qualified candidates). There are not enough qualified diverse candidates. There are a lot of […]

17 October 2023
Top tips for selling your transferable skills!

The Scotch Whisky industry supports many different jobs, actually far more than you might initially imagine.  As you can see from our careers map, you can work in marketing, tourism, production, engineering, health and safety… You could be responsible for the people, the planet and the prosperity of this iconic product and industry. But what […]

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