Tag: brand ambassador

Towards the end of last year, I was invited by Developing the Young Workforce (DYW) to participate in some schools engagement work in the Elgin, Moray area. Many Scotch Whisky Association (SWA) members across Scotland engage with DYW, assisting with initiatives to make it easier for employers to connect with students and prospective employees and […]

Luxury brand management – find your role in the whisky industry You can’t deny that whisky oozes glamour and class. For many, it’s one of life’s little luxuries and as an industry, it’s another opportunity to flex your luxury brand management muscles. With a rich and renowned history, Scotch whisky is a symbol of craft […]