As a retail assistant in the Scotch Whisky industry, you are responsible for greeting customers and providing them with an excellent, welcoming shopping experience. You will offer product information, advice, support, assist with queries and process payments. Customers often seek out a retail assistant as a first point of contact if they need to find a specific item or process a transaction quickly, so being up to date on stock and company processes is vital.
A retail assistant plays an essential role in the success of a whisky retailer by ensuring that customers are educated about the products they are buying, satisfied with their purchases and have a positive impression of the distillery. The role typically reports to the shop manager and in addition to selling products can involve handling customer complaints, stocking shelves and accepting stock deliveries.
Main duties and responsibilities
Whilst selling and processing orders is a key responsibility of a retail assistant, often the role includes inventory management, sales promotions, and other administrative duties. Making an important contribution to the day-to-day operations of the business and ensuring it runs smoothly. Product knowledge, especially in a Whisky retail business, is vital. You effectively become the face of the business and play a key role in helping customers choose the best products for their specific tastes.
Main duties and responsibilities:
Working Conditions: Retail assistants in the Scotch whisky industry often work in a busy and fast paced environment. The role can often involve standing for long periods, lifting and moving heavy objects, and working weekends, evenings, and holidays.
Salary: The salary of a retail assistant in the Scotch whisky industry varies depending on the employer, location, and experience. Entry-level positions typically start at minimum wage or slightly above, with opportunities for advancement and higher pay as experience and skills increase.
Skills and experience
Experience in retail sales or customer service is desirable for this role, as are excellent customer service and interpersonal skills. A passion for Scotch Whisky combined with the ability to handle financial transactions and work effectively in a team environment are also important. As the Scotch whisky industry is global and attracts customers from around the world, a knowledge of foreign languages can also be useful.
Typical skills and experience required include:
The role of a retail assistant in the Scotch whisky industry can be a steppingstone to a career in the wider spirits industry, with opportunities to move into roles such as brand ambassador or sales representative.
If you are looking to pursue a career as a retail assistant in the Scotch whisky industry, the following resources may help: