Business Intelligence (BI) is a rapidly expanding discipline that enables businesses to make better decisions by showing present and historical data in the context of the overall business. The resultant insights can cover all aspects of the business including competitor benchmarking, customer behaviour, operational performance and more. By understanding the levers behind business performance organisations can predict success, spot market trends, discover issues or problems, and identify ways to improve efficiency, productivity and profitability.
Increasingly businesses have vast amounts of data. As a Business Intelligence Executive, you will collect / mine this data and analyse it, to identify trends and patterns that inform future business decision making. Your duties involve complex data modelling, designing data analysis methodologies, scenario modelling, opportunity assessment and compiling reports and recommendations to present to the business’ leadership team.
You will need to have a deep understanding of data systems and their features and capabilities. And will be responsible for designing dashboards, reports and other data visualisations that provide insights into performance.
Working closely with key partners, departmental colleagues and other stakeholders you will gather requirements, understand business needs, identify risks and opportunities based upon your analysis of the data and regularly present your reviews, findings and recommendations / solutions.
Main duties and responsibilities
Business Intelligence Executives combine technical ability with business acumen to provide critical insights into forces that drive performance across all aspects of a business. Typical duties and responsibilities include:
Skills and experience
Business Intelligence Executives need to demonstrate a wide range of skills to provide the business with the most relevant data and practical advice. Typically these include:
Mackmyra, an award-winning Swedish distillery, has launched Intelligens, the world's first whisky created using an artificial intelligence program. They partnered with Finnish technology company Fourkind to develop an AI system that augments and automates some of the tasks of the distillery’s master blender, who is responsible for whisky flavor and product development. Read more.