Senior Brand Manager, Glenmorangie

Other Key Responsibilities:

• Support the development and shaping of brand strategy.
• Propose, recommend, and implement innovative marketing programmes in accordance with the defined strategy to build brand desirability.
• Support the development of the brand innovation and renovation strategy and pipeline.
• Lead implementation of innovation and renovation developments.
• Working with the Consumer Engagement team, shape the global media guidelines for the brand, providing support to market teams on their country-level media planning.
• Lead insight-based evaluation of content pre, during, and post creative development to optimise impact.
• Work with key markets to ensure the effective execution of Maison brand plans and business development.

Professional/Technical Experience:

• Degree qualified within a relevant field
• Experience working within FMCG and alcoholic drinks sector
• Strong marketing skills: brand strategy, product development, advertising communications development and creative development
• Experience leading scale packaging design and/or innovation projects

Key Competencies:

• Capacity to deal with ambiguity within a complex environment
• Strong interpersonal skills, “savvy” within a matrixed organisation
• Pro-active attitude, action oriented, with a drive for results
• Innovative and creative
• Ability to demonstrate innovation and creativity to meet market needs
• Ability to work collaboratively as part of a team
• Capacity to motivate and excite people