Role Purpose
Take responsibility for planning and execution of channel/customer growth drivers in local market(s). Create an efficient process that ensures local tools are delivered on time, execution standards are met and aligned to our Global and Local Commercial strategies. Work with the local functional teams and Global Channel Development team to embed efficiency and effectiveness into the Go-To-Market approach and execution planning.
Key responsibilities
Accountabilities
- Understand local market, shopper, consumer, and customer insights to input into local customer marketing planning and feed into local and global teams as appropriate
- Develop aligned activity calendars (including assets, brand events and activations) across all physical and digital channels.
- Ensure omnichannel integration for each brand leveraging available support from local and Global Marketing teams
- Develop locally relevant minimum execution standards (MES) within outlet universe and ensure their deployment and measurement via salesforce automation (SFA) with support from Head of Sales and Global Channel Development head.
- Create and execute a flexible and practical suite of tools (e.g. channel activation, customer engagement selling, shopper marketing framework) with support from Head of Sales and Global Channel
- Development head to enable market(s) plan resources and A&P to target key market opportunities in key channels aligned to local brand and portfolio sales plans
- Build Category / Portfolio programs for local market to adapt for outlet activation for priority occasions (e.g. Gifting, Festive, After-Work etc.)
- Work closely with Global Brand Teams, Shopper Marketing, RTC and luxury teams to champion the customer marketing requirements in market.
- Oversee in-market activity plans, ensuring excellent portfolio execution across all channels (e.g. merchandising, consumer (brand) activations, etc.) to drive brand performance in market with a goal to build long term brand equity.
- Define clear activation parameters and a measurement and evaluation framework in line with global guidelines in order to support analysis on new business opportunities in both On and Off Trade channels and make recommendations on the best course to the Head of Sales and Head of Marketing.
- Monitor performance of channel/customer growth driver execution in markets, continuously incorporating learnings from campaign effectiveness and efficiency in terms of value to WG&S and the customer.
- Support embedding of WG&S integrated planning approach, including the deployment and adaptation of global tools, assets and process that enable effective execution locally
- Deploy tools and resources to help local market(s) embed the structured Operating Rhythm and facilitate key meetings within the business cycle (BPM, Anchor Meetings, Commercial Forums, Brand Forums)
- Provide customer marketing expertise to the market(s), working with the local RTC lead to ensure the market(s) have focused action plans in place to drive commercial planning and execution maturity (Right Job)
- Compile a monthly report detailing successes, learnings, challenges and next month’s plan for the local leadership team and wider team and prepare a market monthly marketing activity for Head of Marketing.
- Monitor and report on competitor activity and market intelligence, including promotions, prices, deals and evaluate their impact on our brands and plans, making recommendations to respond appropriately.
Reward and benefits
- 我們提供具有競爭力的薪水和福利，旨在促進員工的財務狀況, 包括獎金計劃。
- 我們的員工享有優於勞基法的休假制度。
- 補充醫療保險涵蓋了員工和家屬的部份。
- 退休金條款依照當地勞工退休金條例規定。
- 我們的員工援助計劃在醫療，財務和法律以及家庭和家庭問題等日常事務上提供實用，公正的支持。
- 人身壽險包含在公司團體保險計劃中。
- 享有產品補貼，使您可以和家人朋友一起享用我們的夢幻品牌組合。
- 每位員工每年都有機會為一個或多個自己籌集資金，志願服務或個人捐贈的慈善機構申請資金。
- 提供學習資源以幫助您成為自己最好的自己。
