Role Purpose
The Trade Marketing Executive is responsible for supporting the development and execution of trade marketing strategies across key channels to drive brand visibility, shopper conversion, and sales performance.
This role works closely with Sales, Marketing, and external partners to ensure excellence in execution and alignment with commercial objectives.
Key responsibilities
Accountabilities
1. Trade Activation & Execution
- Support the planning and execution of channel-specific trade programs across Off-Trade channels.
- Coordinate POSM production, deployment, and shopper activation.
- Ensure timely and effective execution of promotional campaigns, and activations.
- Monitor in-market execution quality and identify opportunities for improvement.
2. Channel & Customer Planning
- Assist in developing annual and quarterly channel plans aligned with sales priorities.
- Analyze channel performance and shopper insights to identify growth opportunities.
- Collaborate with Sales teams to optimize trade investments and promotional mechanics.
3. Budget & Performance Management
- Track A&P and trade fund expenditures and ensure activities are executed within approved budgets.
- Consolidate campaign results and evaluate ROI of trade activations.
- Prepare regular performance reports and pre/post-activity evaluations.
- Support forecasting and budget planning processes.
4. Cross-Functional Collaboration
- Work closely with brand marketing to ensure consistent brand communication at all consumer touch points.
- Partner with Sales teams to deliver sales objectives and customer priorities.
- Align with finance to meet internal compliance.
- Coordinate with agencies and suppliers to ensure project timelines and deliverables are met.
- Support commercial meetings, business reviews, and internal presentations.
5. Market Intelligence & Insights
- Monitor competitor activities, pricing, promotions, and trade trends.
- Collect and analyze shopper and customer insights to improve future programs.
- Conduct post-campaign reviews and recommend optimization opportunities.
Reward and benefits
- 我們提供具有競爭力的薪水和福利，旨在促進員工的財務狀況, 包括獎金計劃。
- 我們的員工享有優於勞基法的休假制度。
- 補充醫療保險涵蓋了員工和家屬的部份。
- 退休金條款依照當地勞工退休金條例規定。
- 我們的員工援助計劃在醫療，財務和法律以及家庭和家庭問題等日常事務上提供實用，公正的支持。
- 人身壽險包含在公司團體保險計劃中。
- 享有產品補貼，使您可以和家人朋友一起享用我們的夢幻品牌組合。
- 每位員工每年都有機會為一個或多個自己籌集資金，志願服務或個人捐贈的慈善機構申請資金。
- 提供學習資源以幫助您成為自己最好的自己。
