Role Purpose
To develop and deliver local implementation of Global Marketing Strategy for allocated brands that leads to brand equity, consumer commitment and brand profitability.
Key responsibilities
Accountabilities
- Deliver agreed Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity.
- To manage and evaluate high quality Brand Marketing plans and activities to drive achievement of Brand targets and build Brand equity.
- To drive execution of Brand Strategy, priorities and objectives, annual marketing plans and activities and provide updates on competitive position of brands to key internal stakeholders.
- Maintain excellent relationships with key internal and external stakeholders (including Brand Owners and commercial team) in order to optimise delivery of activities and facilitate timely, relevant communications.
- Agree, monitor and review annual plans, targets and budget ensuring effective financial planning.
- Be continuously alert to changes, issues and opportunities in the broader market, evaluate and recommend solutions and implement changes to agreed plans in order to optimise return.
- Manage functional A&P budget with accountability for Brand P&L.
- Ownership of media operations, media agency, annual overall media cycle plan development and delivery, fee negotiations
- Establishing ways of working across inter-agency teams.
- Lead and own NPD solutions.
- Management of Brand Ambassadors where applicable; ensure alignment of Brand Ambassador activities with local/global brand strategies.
- Management of Brand Managers in charge of additional brands where applicable, ensuring coherent indirect management of brand’s performance whilst delivering strong people management & development, fuelling WG&S Marketing talent pool.
Reward and benefits
- 우리 회사는 경쟁력 있는 급여 책정을 통해 직원의 재무적 안정을 지원합니다. 아울러 회사의 임직원은 성과보너스 프로그램에 해당될수도 있습니다
- 국내 근로기준법에 따라 연차 및 공휴일을 보장합니다.
- 직원과 배우자, 자녀에 대한 헬스케어 프로그램을 지원 합니다.
- 법정퇴직금 제도에 따른 퇴직연금등을 지원합니다
- 임직원 상담지원 프로그램(EAP)를 통해 임직원이 건강, 재무적, 법률적 어려움 및 가정의 어려움에 대한 상담을 받을 수 있도록 지원 합니다.
- 임직원에 대해 생명보험 및 완전하고 영구적 장애에 대한 보험을 지원 합니다.
- 임직원 본인 혹은 가족/친구가 윌리엄그랜트앤선즈의 훌륭한 브랜드를 경험 할 수 있도록 자사제품 지원 제도를 운영 합니다
- 임직원의 금전적 기부 혹은 봉사활동을 장려하며 일정 범위내에서 matched giving을 운영합니다
- 육성에 필요한 학습훈련을 지원합니다
