Role Purpose
To support the development, communication and delivery of local implementation of the Global Marketing Strategy for our brand portfolio locally by owning and championing disruptive brand & channel programmes comprising of activation, amplification as well as budget, reporting, agency management & communication across key brand growth initiatives.
Key responsibilities
Accountabilities
- Deliver agreed Brand targets through sound channel plans, Advertising & Promotion (A & P) budget management & financial planning, project management, alignment of systems and processes and effective direction of brand advocacy activity in-line with brand strategy.
- Execute Brand Strategy, brand priorities and objectives, annual marketing plans and activities (consumer & channel activation).
- Translate category insights into action and champion insight-driven channel programs to key internal stakeholders and cross-functional teams in line with operating rhythm.
- Be continuously alert to changes, issues and opportunities in the market (share, pricing, category reporting, updates on competitive position), evaluate & recommend solutions and implement agreed changes to plans for optimised return.
- Regularly communicate brand progress against plans and share best practice with wider marketing team both locally and the Global Brand teams via ongoing Measurement & Evaluation (M & E)
- Strong agency management skills, strong briefing skills and working with multiple agencies on large global & local campaigns
- Maintain excellent relationships with key internal and external stakeholders to optimise delivery of activities and facilitate timely, relevant communication.
- Strong cross-functional communication and collaboration skills required to deliver against objectives.
- Effective management of Advertising & Promotional (A & P) budget & regular communication and alignment with Marketing Manager & finance teams.
- Lead and own New Product Development / Gifting / Value Added Packaging solutions for the brand.
- Strengthen relationships with Global Brand Teams to deliver locally aligned brand executions.
- Alignment of Brand Ambassador activities with local/global brand strategies.
Reward and benefits
- We offer a competitive salary and benefits which are designed to promote our employee’s financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous annual leave entitlement
- Paid Parental Leave – up to 22 weeks for eligible employees
- Private Health insurance subsidy with a leading health insurer
- 12% Superannuation Company Contribution
- Our Employee Assistance Program offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
