Bring Scotch whisky to life online

This role focuses on connecting brands with audiences through engaging digital content.

What does a Social Media Manager do?

You’ll manage social channels, create content, and build online communities.

Responsibilities include:

• Planning and producing content
• Managing platform activity and engagement
• Tracking performance and refining strategy
• Keeping up with trends and platform changes

A typical day could include:

• Creating and scheduling posts
• Responding to comments and messages
• Reviewing analytics and insights
• Collaborating with marketing teams
• Experimenting with new content formats

Skills you’ll need

• Creativity and storytelling
• Understanding of social media platforms
• Communication skills
• Data analysis and trend awareness

What to study

• Marketing
• Media or Communications
• Digital Marketing

Why this role matters

Social media is one of the main ways people discover new brands today. It’s a fast, often cost-effective way to reach new audiences and build awareness. Crucially, it allows organisations in even the most remote parts of Scotland to connect with consumers all over the world.

Career progression

• Digital Marketing Manager
• Brand Manager
• Head of Marketing

• Chartered Institute of Marketing – Marketing qualifications and careers
• Social Media Examiner – Social media insights and trends
• Google Digital Garage – Free digital marketing courses