Turn ideas into the next generation of Scotch whisky
This role sits at the intersection of creativity, science, and commercial thinking—bringing new whisky products from concept to launch.
What does an NPD Manager do?
You’ll guide the full product development journey—shaping ideas, testing feasibility, and launching products into the market.
You’ll:
- Translate trends and insights into product ideas
- Coordinate teams across production, branding, and supply
- Oversee timelines, costs, and product testing
- Ensure each product is viable, distinctive, and on-brand
- Be responsible for delivery of NPD projects,
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Manage a portfolio of projects and develop all packaging components, working with Procurement, suppliers, quality and production to ensure materials are suitable for movement through the whole supply chain and can be run efficiently and right first time
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Run highly complex projects by assembling and managing a cross-functional teams
A typical day could include:
- Reviewing emerging consumer trends
- Leading concept development sessions
- Coordinating product trials with distilling teams
- Aligning with marketing on launch plans
- Managing multiple projects at different stages
Where could you work?
NPD Managers are found across:
- Distilleries and blending teams
- Global drinks companies
- Innovation and R&D departments
- Brand and marketing teams
Skills you’ll need
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NPD experience developing packaging componentry and leading NPD projects
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High level of understanding of packaging materials, the development process and associated complexities
- Creativity and innovation
- Strong project management skills
- Commercial awareness
- Communication and leadership skills
- Problem-solving and decision-making
- A passion for food and drink trends
What to study
Relevant pathways include:
- Food Science or Food Technology
- Chemistry
- Business or Marketing
- Product Development
- Brewing & Distilling
Many professionals move into NPD after gaining experience in technical, production, or marketing roles.
Why this role matters
The Scotch whisky industry is steeped in tradition—but it’s also constantly evolving.
NPD Managers help ensure Scotch whisky remains relevant to new audiences, new markets, and new moments.
Career progression
You could move into:
- Head of Innovation
- Innovation Director
- Brand Director
- Commercial or Strategy roles
