Showcase Scotch whisky on the global stage
This role focuses on selling and promoting whisky in international travel hubs.
What does a Global Travel Retail Manager do?
You’ll manage relationships and performance across travel retail channels such as airports and duty-free.
You’ll:
- Develop strategies for international retail environments
- Work with partners to maximise visibility and sales
- Launch exclusive travel retail products
- Monitor performance across multiple regions
A typical day could include:
- Reviewing sales across global locations
- Planning promotional activity with retail partners
- Visiting key travel retail sites
- Coordinating product launches
- Analysing customer and sales data
Skills you’ll need
- Commercial awareness
- Relationship-building skills
- International business understanding
- Marketing and sales expertise
What to study
- Business Management
- Marketing
- International Business
Why this role matters
Travel retail introduces Scotch whisky to millions of people worldwide—often shaping first impressions of the brand.
Career progression
- Global Sales Director
- Commercial Director
- Regional Managing Director
