Expand Scotch whisky into new territories
This role is all about identifying growth opportunities in emerging markets.
What does a Developing Markets Manager do?
You’ll focus on increasing presence and performance in newer or fast-growing regions.
This involves:
- Building strategies for market entry and growth
- Working with distributors and partners
- Understanding local trends and behaviours
- Driving brand awareness and sales
A typical day could include:
- Analysing market data and performance
- Meeting international partners
- Planning launches in new regions
- Adapting strategies for different cultures
Skills you’ll need
- Strategic thinking
- Cultural awareness
- Strong communication skills
- Commercial and analytical ability
What to study
- International Business
- Economics
- Marketing
Why this role matters
This role helps bring Scotch whisky to new audiences, ensuring long-term global growth for the industry.
Career progression
- International Sales Director
- Global Strategy Roles
- Regional Director
